Micro franchising is another tool which is usually applied for PACA Follow-up. While CEFE is designed in a way that every businessman can participate in it, Micro franchising is a business model that applies elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systematization and replication of micro-enterprises. It is a tool for a specific economic sector. It is a model of “business in a box” when a replicable micro franchising business model for specific sector is elaborated and transferred to the start-ups to make the set-up of their businesses easier and to assure their success in the market. The key principles of micro franchising are the same quality standards and brand that allows.